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Enesco Journal

What to Put in Snow Globe Water? (And 3 Other Enesco Purchasing Mistakes I’ve Made)

What to Put in Snow Globe Water? (And 3 Other Enesco Purchasing Mistakes I’ve Made)

Honestly, I thought I knew what I was doing when I placed my first Enesco order. I’d read all the product sheets, checked the licensing fine print, and even asked the supplier about the snow globe liquid. But theory and practice? Two different animals.

Over the past 7 years handling B2B gift orders, I’ve managed to mess up snow globe water specs, misjudge figurine fragility, buy the wrong nativity set scale, and overlook IP restrictions on Wizard of Oz pieces. Total cost of those errors? Roughly $4,800 in wasted product, rushed replacements, and lost client trust. The good news: you don’t have to repeat them.

Below I’ve broken this into three common scenarios. Every buyer’s situation is different, so read through all three and see which one matches yours.

Scenario A: You’re Ordering Snow Globes for a Promotional Campaign

This is where my biggest facepalm happened. A client wanted custom-printed snow globes featuring their company logo. I assumed “snow globe water” was just water, maybe with some glycerin. So I told the client we could add their own printed insert and fill with whatever liquid. Big mistake.

What I learned (the hard way): Enesco’s snow globes are filled with a proprietary blend of purified water, antifreeze compounds (to prevent freezing in transport), and a biocide to stop algae growth. You can’t just swap in tap water — it will cloud, grow mold, and potentially damage the internal base. The most frustrating part: no one told me this upfront. You’d think a spec sheet would mention “do not refill with tap water,” but nope — buried in the care instructions on page 12.

“If you’re ordering bulk snow globes as promotional items, always request a Material Safety Data Sheet (MSDS) from the manufacturer. And double-check whether the liquid is sealed or user-serviceable. Most Enesco snow globes are permanently sealed — meaning if it leaks, it’s a replacement, not a repair.”

My rule now: For promotional snow globes, I only work with vendors who provide a liquid composition statement upfront. And I never assume I can change the water later (unfortunately).

Scenario B: You’re Stocking Enesco Wizard of Oz Figurines for a Collectibles Reseller

Wizard of Oz figurines are a hot category — especially the licensed Enesco series. I once ordered 120 pieces of Dorothy and Toto from a distributor that claimed “official Enesco product.” They were indeed Enesco, but the packaging was for the European market: different barcode, smaller outer boxes, and no English UPC. The reseller rejected the whole lot because they couldn’t scan them through their POS system. $3,200 order, straight to a discount bin.

The conventional wisdom is that all licensed Enesco products are the same. In practice, regional packaging variations matter for retail. Some collectors also care about the country of origin stamp — for certain Wizard of Oz pieces, the Chinese-market versions have slightly different paint finishes. If you’re buying for a serious collector base, you need to verify the exact SKU and regional release.

The way I see it: There’s no such thing as a “one-size-fits-all” sourcing for collectible figurines. If your clients are retail stores, demand US-market packaging. If they’re individual collectors on eBay or Etsy, you might get away with international stock — just disclose the differences. But don’t pretend they’re identical (I’d argue that’s dishonest).

Scenario C: You’re Buying Enesco Nativity Sets for Corporate Holiday Gifts

Nativity sets from Enesco are popular for faith-based businesses, churches, and hospitality clients. The mistake I made? Assuming “standard size” meant something universal. I ordered 50 of the “Fontanini 12-piece nativity set” — which is actually made by Roman, Inc., but often cross-sold with Enesco products. Yes, that’s a gotcha. Enesco does produce their own nativity lines, but they also distribute third-party brands. The packaging can look very similar.

The experience override: Everything I’d read said to check the brand logo on the box. In practice, the distributor’s website listed “Enesco - Fontanini” under one category. I didn’t dig deeper. Result: half the sets arrived with a different scale than the other half (one was 3-inch figures, the other 5-inch). The client wanted uniform sets for their lobby display. I had to scramble to return 25 of them, losing $450 in restocking fees.

My checklist now:

  • Confirm the exact product line name (e.g., “Enesco My Gift to You Nativity” vs. “Fontanini 12-Piece Set”).
  • Request a photo of the actual packaging with the Enesco logo — not a generic stock image.
  • Confirm figure heights in inches (not just “small,” “medium,” “large”).
  • For corporate gifts, also check if the set comes with a gift box or just a brown shipper (the latter looks cheap).

How to Tell Which Scenario You’re In (Decision Guide)

Not all Enesco purchases are the same. Here’s a quick way to figure out which bucket you fall into:

  • You’re ordering snow globes → Go to Scenario A. Ask for the liquid composition and seal type before you even think about price.
  • You’re sourcing collectible figurines (Wizard of Oz, Disney, Harry Potter) → Scenario B. Verify regional packaging, barcode, and any paint/finish differences between markets.
  • You’re buying nativity sets or other religious figurines → Scenario C. Ensure you know the actual brand and scale. Cross-check with Enesco’s official product list on enesco.com.
  • If you’re buying a mix of all three (corporate gifting bundle) → You need a vendor who specializes in Enesco’s full catalog, not a generalist who claims “we can do everything.” The vendor who told me “we don’t handle snow globe liquid specs — talk to our distribution partner” earned my trust for everything else.

Bottom line: Enesco makes great products, but don’t let the brand name lull you into assuming every item works the same way. Specialization matters. If your need is deep (like a custom snow globe run), find a specialist. If it’s standard retail stock, any authorized distributor will do — just double-check the packaging.

Prices and product lines referenced are based on Enesco’s public catalog as of January 2025. Verify current specifications with your distributor before ordering.

Jane Smith

Jane Smith

I’m Jane Smith, a senior content writer with over 15 years of experience in the packaging and printing industry. I specialize in writing about the latest trends, technologies, and best practices in packaging design, sustainability, and printing techniques. My goal is to help businesses understand complex printing processes and design solutions that enhance both product packaging and brand visibility.

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